…yes, that’s right…and we often revert to childhood. Eating ice cream makes us happy because enjoying a dripping cone or cup evokes emotions that are entirely positive. This is confirmed by research carried out by the London Institute of Psychiatry which, after careful analysis, has decreed and confirmed that ice cream activates the same pleasure receptors that come into play when listening to good music or receiving a reward.

But how do we eat it?

In Italy, it is normally enjoyed in the afternoon, at snack time, or after dinner or lunch, during a walk. But nowadays, ice cream is also an excellent meal replacement, given the wide variety of flavours available on the market today.

To each their own flavour

The choices are more varied than ever. From tropical flavours, perfect for relaxing, to more energising creams such as coffee, to chocolate, which acts as an antidepressant.

…and its shape!

The shape of the ice cream is also important. The cup is more suitable for those who want to relax and take a break from stress. Those who prefer the cone love to share the sweetness with friends. The stick, on the other hand, seems to be perfect for those who don’t want to waste time and are in a hurry but don’t want to give up a treat.

The advantages of artisan ice cream

Clearly, today's market offers many possibilities, but we now have the opportunity to choose. Artisan ice cream is intended for immediate consumption and, if well made, contains quality ingredients, mixed in the laboratory shortly before being displayed in the shop window.

Artisanal ice cream never has overly bright colours. The list of ingredients is “clean”, meaning it contains no additives or colourings, and it is made fresh every day.

True artisanal ice cream looks like a freshly churned product.

Clearly, the use of high-quality raw materials can only be a rewarding choice for the artisan and, consequently, for the consumer. Then we can truly say that ice cream makes us happy.

Discover our range of IQF fruit and fruit purées, the perfect raw materials for producing high-quality artisan ice cream.